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LeadPoint Launches The World's First Voice Leads Exchange For The Credit Card Debt Counseling and Management Industry

Los Angeles (PRWEB) September 10, 2007 -- LeadPoint, the world's first and largest online leads exchange, today announced the launch of its credit card debt voice leads exchange, a first for the leads industry. After revolutionizing the online leads space, particularly in the mortgage, debt, auto, payday and student loan verticals, LeadPoint's new credit card debt voice leads exchange continues to efficiently deliver higher converting leads to businesses by enabling buyers to connect with pre-qualified consumers in real-time.

LeadPoint's voice leads (http://leadpoint.com/buy_leads/voice_leads.html) exchange now allows buyers to purchase leads generated from high quality sources such as television, radio, print, and verified call center hot transfers. Additionally, for existing credit card debt counseling and management firms who already generate inbound calls, the exchange enables them to better monetize consumers from states they do not service and from their advertising spend during times of excess call supply by routing those calls to LeadPoint. For publishers and advertisers, the voice exchange now enables those with media buying experience across TV, radio, and print to rapidly enter the growing debt counseling and management industry.

"Our new credit card debt voice leads (http://leadpoint.com/buy_leads/consumer_credit_services_leads/b_debtmanagementleads.html) platform is the most innovative and efficient way for publishers to monetize their inventory and the most efficient and lucrative way for credit card debt counseling and management firms to drive business," states Marc Diana CEO of LeadPoint. "As with other LeadPoint products, we have systems that ensure these businesses get connected to high quality consumers in real time, with minimal effort."

The highly automated bid-based exchange allows buyers to purchase leads based on an ROI model, changing their pricing in real time based on conversion of the leads. Additionally, buyers can change their filters at any time, including credit card debt amount, days past due and state.

"The LeadPoint credit card voice exchange is a ground-breaking product in the industry," says Todd Cook, President of Debt.com and author of Road to Debt Freedom: Paving the Way to Prosperity. "The LeadPoint credit card voice exchange has enabled us to dramatically scale our business."

A visionary in the exchange market, LeadPoint has traded more than 2 million leads since its inception in 2004. LeadPoint currently operates in numerous verticals including consumer lending (http://leadpoint.com/buy_leads/index.html), consumer credit, education, automotive lending (http://leadpoint.com/buy_leads/automotive_leads/b_auto_purchase.html) and business services. With an incomparable pay-for-performance model, LeadPoint is revolutionizing the multi-billion dollar lead generation industry and is now offering another canny product that will take the industry by storm.

About LeadPoint    

Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, autos, education, and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles, CA. For more information, please visit LeadPoint at www.leadpoint.com and www.leadpoint.co.uk.

For more information, please contact Greg Isaacs at Greg.Isaacs @ leadpoint.com.

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